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INDYA LUXE
In-store Communication I Facade Design
Completed during Internship at 02JUNE FSA
![240712_INDYA_FACADE_DESIGN_PRESENTATION_RLIM_V2[1].jpg](https://static.wixstatic.com/media/78dd29_9082a1dd42dc43efb99506d92b3963b7~mv2.jpg/v1/fill/w_887,h_1049,al_c,q_85,enc_avif,quality_auto/240712_INDYA_FACADE_DESIGN_PRESENTATION_RLIM_V2%5B1%5D.jpg)
![240712_INDYA_FACADE_DESIGN_PRESENTATION_RLIM_V2[1].jpg](https://static.wixstatic.com/media/78dd29_9082a1dd42dc43efb99506d92b3963b7~mv2.jpg/v1/crop/x_24,y_66,w_806,h_610/fill/w_806,h_610,al_c,q_85,enc_auto/240712_INDYA_FACADE_DESIGN_PRESENTATION_RLIM_V2%5B1%5D.jpg)
OVERVIEW
Indya is a contemporary Indian fashion label that offers trendy, ethnic inspired clothing for women. It blends traditional styles with modern design, catering to the tastes of today’s fashion-savvy consumers. Indya approached 02JUNE FSA to redesign their LUXE store located in Rajouri Garden (New Delhi) and building their Lajpat Nagar store (New Delhi).
I primarily focused on developing a new communication strategy and creating collaterals for in-store communication, as well as conceptualizing and designing the facade for Rajouri Garden store and making technical files for the store upgradation for both stores.
MY ROLE
PROCESS
Click to jump sections
COMMUNICATION STRATEGY
IN-STORE COLLATERALS
A4 Entry Price Point Communication
A5 Entry Price Point Communication
Category and Directory Signages
The instore communication was to be designed according to the communication strategy, keeping the design simple and easily conveying the message.
![240712_INDYA_FACADE_DESIGN_PRESENTATION_RLIM_V2[1].jpg](https://static.wixstatic.com/media/78dd29_4dfb557185d24f9791ae9b2e462e72fe~mv2.jpg/v1/crop/x_0,y_65,w_886,h_984/fill/w_886,h_984,al_c,q_85,enc_avif,quality_auto/240712_INDYA_FACADE_DESIGN_PRESENTATION_RLIM_V2%5B1%5D.jpg)
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