To create an immersive User Experience for an online property search platform that allows users to browse and filter listings, view property details and images, and schedule tours or virtual visits.
BRIEF
TARGET AUDIENCE
Anyone looking for a house online.
INITIAL MINDMAP
User faces a problem while searching online for properties on rent due to lack of benchmarking in basic features which makes it hard to compare properties and making a decision becomes a time consuming process and leaves them confused.
PROBLEM STATEMENT
DESIGN PROCESS
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USER PERSONA
EMPATHY MAP
- “I have to move out of hostel soon.”
- “Lets try looking for flats online.”
- “I should just search what i have in mind.”
- “Oh god this is taking so long”
- Talks to roommates about moving out
- Opens a few known property renting sites
- Puts in some filters
-Manually goes through each listing, checking if it is even relevant
- What are options to find houses?
- This should be easy
- Why are the filters placed in so many places
- I’m so tired, when will I find a house!!
- Confused and scared initially but excited to live independently
- Curious to see what she finds
- Little irritated
- Extremely frustrated
FEELS
THINKS
SAYS
DOES
PAIN POINTS
- No proper structuring of filters
- Results don’t match applied filters
- Skepticism about brokers and trusting them
- Time consuming process
STAKEHOLDER MAPPING
Shareholders
Investors
Advertisers
Broker
Developer
User
Owner
Influence
Interest
COMPETITOR ANAYLYSIS (SWOT)
HMW STATEMENTS
- How might we make the filter selection process easier?
- How might we make the user trust the owner/ broker who uploaded the property?
- How might we benchmark the filters and the details provided?
- How might we make the owner fill the most details about his property?
IDEATION
While the owner is listing his property, he puts in filter expectations of a tenant and tenant (user) puts in their filters first thing on the website, overlapping results show.
Landing page has all the filters. User has to enter location and select applicable filters. Same filters parameters are seen by the owner while posting the property. This will ensure proper benchmarking.
Make buyer categories- fixed personas. Expected filters to be filled by owner while listing property. Eg. student (persona-1), family (persona-2)
Show properties only fulfilling specific filters entered by the user, narrowing the choices down. Might show more properties later.
Landing page has all the filters. User has to enter location and select applicable filters. Same filters parameters are seen by the owner while posting the property. This will ensure proper benchmarking.
FEATURE LIST
1. Incomplete or complete-listing icon representing complete or incomplete disclosure of details from the owner. (USP)
2. Comparison for individual properties with individual features rather than a comparison of society or construction.
3. All important filters available together on one page, instead of being scattered.
SITEMAP + INFORMATION ARCHITECTURE
NAVIGATION FLOW
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CONCEPT NOTE
TerraTrove is a real estate website that aims to revolutionize the property search experience by prioritizing user-friendly filter selection and introducing a unique feature called the "Complete Listing Mark." This platform is designed to streamline the property search process and ensure transparency by indicating listings where owners have comprehensively provided all necessary information about their flats, houses, or properties.
WIREFRAMING
Low-Fidelity wireframes
Mid-Fidelity wireframes
High-Fidelity wireframes
COMPONENT LIBRARY
